More dying and trying out some batik!
Author: fortisdesigns
Progress #2
Logo
Customer Demographic
Women
Ages 25-35
$35k/a year and higher
Our customer is well traveled. Shops vintage but also mixes new/up and coming designers.
The brand sits next to Free People, Marc Jacobs, For Love and Lemons, Shona Joy, Anine Bing, Sanctuary
Progress #1
Mood Board
Mission Statement
Influenced by Spanish/Islamic tile work and modern day shapes, Fortis is for the confident and independent woman who isn’t afraid of color and embraces geometric shapes. The mix of warm but rich palettes and edgy/chic shapes makes every piece timeless.
Brought to life in the City of Angels, Fortis incorporates silks, cotton and handmade crochet pieces.
All fabrics are hand dyed (using methods like shibori, batik and more) and crochet garments/accents are made in house by our designers making every collection truly one of a kind.